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Every successful business can attribute a chunk of its success to having a great website. A website is one of the first metrics a prospective client will use to decide whether to give you their business. If you’re reading this article, it’s because you’ve begun to consider a website redesign. Here are four things to consider when making that decision.
Low Conversion Rate
An effective website not only needs to look good but also needs to serve a purpose. Your website should attract prospective clients by effectively displaying your work. A strong call to action will help make those decisions easier.
If your website doesn’t represent your business the way you want it to, it may be time to change your approach. It’s okay to start again; it will pay off in the long run.
Mobile Optimization
In a 2023 study, it was found that mobile users accounted for over 60% of the world’s internet usage. Chances are, you are reading this from your phone right now. One of the biggest pitfalls for your website can be that it’s not optimized for mobile.
Believe it or not, your website doesn’t automatically adjust its sizing for different screen sizes. If your website was never optimized or not optimized properly, your mobile users may have a tough time navigating it. There is no excuse for not having a mobile-friendly website in 2024; it will only hold your business back.
Slow Loading Speeds
Picture this: you are looking for a plumber and visit a website to see what services a certain business offers, but the website takes five seconds to load. Statistics show that 40% of users would leave after three seconds.
Often, your website may contain many graphics or elements that severely slow down loading speeds. Human attention spans are shorter than ever, and most people would rather leave than wait for a slow website. In fact, Google uses website loading speeds as a deciding factor when ranking your website.
Website is Outdated
Your website is a great way to make a first impression; why not put your best foot forward? Chances are, if your website hasn’t been updated in the last five to ten years, it may need a refresh. Technology changes fast, and there are always ways to make your website look fresher and more modern, not to mention all the new features that can be added over time.
You may think to yourself, “My website doesn’t look that bad, right?” And that’s true; it may be fine. But “fine” isn’t good enough when you are trying to beat your competition for user engagement.
Conclusion
Ultimately, you have to make the decision for yourself; it may be time for your website to get a refresh. At Huk Design, you can always expect a quality product. It’s important to maintain the essence of what made people trust your brand in the first place; my goal is to preserve that trust.
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